ORM stands for Online Reputation Management, which is the process of managing and monitoring a company's online reputation. It involves monitoring what people are saying about a company or brand online and responding to any negative feedback or reviews in a way that can mitigate the impact on the company's reputation.
ORM can involve a variety of tactics, including monitoring social media channels, online review sites, and other websites where people may be discussing a company or brand. It may also involve creating and publishing positive content about the company or brand to help counteract any negative content that may be online.
The goal of ORM is to maintain a positive online reputation for the company or brand, which can help to attract new customers and retain existing ones. By monitoring and responding to online feedback, a company can also identify areas for improvement and make changes to improve the overall customer experience.
ORM is an important part of a company's overall marketing and branding strategy, as online reputation can have a significant impact on a company's success. A strong online reputation can help a company build trust with its customers and establish a positive brand image.
